Some people aren't aware that ink cartridges can be refilled, but Holguin
says Inksell is currently working on programs to bring awareness to consumers
regarding reuse and recycling of their cartridges.
Inksell offers a huge selection of printer cartridges at discounts up to 70
percent off the retail price. They also offer customers an extensive line of
products, including cartridges and refill kits for ink printers, toner for laser
printers, fax machines and photo copiers as well as fax ribbons and specialty
media products like photo and glossy Inkjet photo paper.
"The average savings a customer will see is 50 to 70 percent off the OEM
(original equipment manufacturer) costs," Holguin says. "If a customer reuses
the cartridge three times, the savings can be very large." For some people,
finding the right cartridge can be difficult due to a lack of knowledge and
training, but Inksell spends a lot of time and money training its employees so
they can assist customers in picking the right cartridge, he says.
"People come for assistance," says Daniel Lopez, vice president of business
development at Inksell.com. "People don't just come in to buy, they're coming in
for answers."
Beverly Combs, residency program coordinator at the University of Texas
Health Science Center at San Antonio (UTHSCSA), says she is impressed with how
quickly the company can deliver its products and services. "They're always
helpful and have good public service," Combs says. "They are very accommodating
because they always make sure I get what I need. If they don't have what I need,
they still find a way to get it."
Inksell's vision is to build an organization that provides quality to the
consumer.
Cheong adds, "If I am a customer, I am asking myself if the product I'm
purchasing is valuable to me. You have to see value in the product you sell."
Shelly Sheffield, executive secretary/collections specialist at SA Quality Fence Ltd., says she's impressed
with Inksell's customer service. "I've never had a bad experience with them,"
Sheffield says. "They're real convenient and go out of their way for a
customer."
Ink inc.
The creation of Inksell.com came as the founders took note of the profits
that printer manufacturers were making from the sale of their printer
consumables. The company was originally an e-commerce store that provided
customers with an affordable alternative for their printing supply needs.
The success of the e-commerce venture compelled the company to branch out and
open their first brick and mortar store in 2004. The first store was opened
based on the response of local customers wanting to purchase their printing
supplies from an organization that offers face-to-face support. The success of
the first store went beyond the company's expectations and Inksell now has 12
retail stores in San Antonio, four in Houston and three in Austin. They are
hoping to open more stores in Houston and Austin this year. They are currently
planning for more growth in 2008-2010 which will include entering the
Dallas/Fort Worth market. Holguin says Inksell is positioned at the right place
at the right time in the ink-refilling industry. "Ink refilling is just now
starting to gain the respect and confidence of the users," he says. "Our
emphasis is making sure our employees are the best trained and our quality is
second to none."
Inksell.com
Key employees: Brian Cheong, president; Francis Holguin, vice president of
sales; Daniel Lopez, vice president of business development
Address: 14833
Bulverde Road
Tel. No.: 798-0087
Website: www.inksell.com
Number of
employees: 100
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